Pylons and Air Gates
In 2002 Peter Beseneyi had the idea which grew to become fastest motorsport in the world. Bellutti was on board with the Air Race from the very beginning developing safe and raceable pylons. Nearly 20 years later and Bellutti are going racing again. The Bellutti Group focuses on innovative projects and products in the fields of Out of Home advertising, branding and safety in sports and state-of-the-art technical textile manufacturing. The sport of Air Racing is a unique icon in Motorsports combining all fields of play in which Bellutti is involved.
The Air Race are proud to be working with Unified International for the provision of specialist services with regards to race and filming regulatory approvals, helicopter and drone service organisation and oversight, and onsite aviation safety services. Unified International previously supported the Red Bull Air Race in these areas and we are excited that they are part of this exciting new chapter in air racing.
2Excel is an innovative services company that will use its extensive expertise and resources to provide operational support, regulatory oversight and maintenance services to the The Air Race GT Series. 2Excel brings a unique wealth of experience as the world’s only aerobatic airline. 2Excel now operates 28 aircraft and with its in-house team of more than 200 highly skilled personnel the Company has the ability to operate Special Missions having created the capability by modifying, testing and certifying aircraft under its own regulatory approvals.
2Excel’s experience as an AOC operator and aerobatic airline will also allow it to provide a framework to offer demonstration flying experiences to media and VIP passengers at race venues.
Marketing and Brand Experience
CSM is a leading international sports consultancy with a strong track-record in representing both brands and rights-holders around the world. It is a global integrated marketing and brand experience agency working across sport, entertainment, media, innovation, social impact and more. Driven by people pursuing the extraordinary, CSM build brands, work with rights holders and create live experiences. The Air Race look forward to working with them to develop a valuable, long-term strategy for brand partners and host cities. CSM’s capabilities will further strengthen our commercial structure as we look to bring the excitement of air-racing back to fans all around the world.
Specialising in the development and production of live, premium global sports events such as Formula-E and Extreme-E, Aurora Media is recognised as a creator of innovative, formatted international live broadcasts, which are widely distributed around the world. Aurora will develop the Broadcast and Digital format and footprint of The Air Race. Consumption habits continue to rapidly change, but the excitement of the live moment is still at the heart of sport, and this pioneering series suits Aurora’s skill set. We look forward to working with Aurora to showcase the technology and competition though a brand new suite of content.
Digital Event Production
Black Pixel is a young and innovative company specialised in the fields of exterior and interior visualisations of architectural objects and real estate, event venue visualisations, product visualisations and 3D modeling.
Black Pixel is supporting The Air Race in the process of conceptualising, planning and building event venues and temporary airports by turning the technical drawings in to hyper realistic and interactive visual experiences which allow a detailed preparation for all departments and vendors months before the event site is actually to be assembled.
Strategic Brand & Creative Partner
Interstate Creative Partners is an award winning creative agency working globally across a range of definitive companies, shaping enduring brands and platforms defined by the mantra 'ideas that matter for those who dare’. Comprising a team of highly motivated strategic, creative and technological thinkers, Interstate’s magic comes through the development of seamless customer experiences from concept to physical or digital touch-points. Interstate is working with Air Race as the Strategic Brand & Creative Partner to transform creative thinking into tangible, meaningful assets to represent an ultimate form of motorsport in a rapidly changing environment. Being brave and doing things that make a difference comes naturally for the Air Race - this is no place for the faint hearted.